Privacy Policy
1. Introduction
The protection of your personal data is important to us. In this privacy policy, we transparently inform you about how we collect, use, store, and protect your data when you use our online shop. We act in accordance with the Swiss Data Protection Act (DSG) and, where applicable, the General Data Protection Regulation (GDPR).
2. Data Controller
[4A Online]
[4A GmbH, P.O. Box 48193 Eglisau ZH]
[Phone number]
3. Data Collected
We collect and process the following personal data:
- Data when creating a customer account: Name, address, email address, phone number.
- Data during orders: Billing and delivery address, payment information.
- Data when using the website: IP address, browser type, visited pages, technical data (through cookies and tracking tools, see Section 7).
4. Purpose of Data Use
Your data is used exclusively for the following purposes:
1. Processing and handling orders.
2. Customer service and communication (e.g., sending confirmations or responding to inquiries).
3. Optimizing and analyzing our online shop (e.g., improving user experience).
4. Fulfilling legal requirements (e.g., accounting and retention obligations).
5. Legal Basis for Data Processing
We process your data based on the following legal grounds:
- For contract fulfillment (e.g., handling orders).
- Due to legal obligations (e.g., tax laws).
- Due to legitimate interests (e.g., analyzing user behavior to optimize our offerings).
- With your consent (e.g., for marketing purposes or non-essential cookies).
6. Disclosure of Data
Your data will only be shared with third parties if necessary, for example:
- With shipping service providers (e.g., Post, DHL) for delivering your orders.
- With payment service providers (e.g., PayPal, credit card providers) for processing payments.
- With IT service providers that host and maintain our website.
- With authorities if we are legally obliged to do so.
Your data will never be sold or improperly shared with third parties.
7. Cookies and Tracking Tools
Our website uses cookies and similar technologies to ensure site functionality and improve the user experience.
- Necessary cookies: These are essential for the operation of the website and cannot be disabled.
- Optional cookies: These are used, for example, to analyze user behavior (Google Analytics) or provide personalized advertising.
Before we use optional cookies, we obtain your explicit consent via a cookie banner. You can change your cookie settings at any time.
More information about Google Analytics and how it works can be found here.
8. Data Retention Period
Your personal data will only be stored as long as necessary to fulfill the stated purposes or as required by law:
- Order data: 10 years (according to accounting retention obligations).
- Marketing data: 2 years from the last activity (only with your consent).
- Cookies: According to your browser settings and the specific type of cookie.
9. Your Rights
You have the right to:
1. Obtain information about your stored data.
2. Request correction of incorrect data.
3. Request the deletion of your data, provided no legal obligations prevent this.
4. Request the restriction of data processing.
5. Object to the processing of your data, particularly for direct marketing.
6. Withdraw your consent to data processing at any time.
To exercise your rights, please contact us at [Insert Email Address].
If you believe your data protection rights have been violated, you can contact the relevant data protection authority:
Federal Data Protection and Information Commissioner (FDPIC)
Feldeggweg 1
3003 Bern, Switzerland
Website: www.edoeb.admin.ch
10. Data Security
We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Our servers are located in Switzerland or in countries with an adequate level of data protection.
11. Changes to the Privacy Policy
This privacy policy may be updated to reflect legal or technical developments. Changes will be published on our website. In the case of significant changes, we will inform you by email or during your next visit to our shop.
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